What is Search Marketing Summit ?

A 2 day conference in Bangalore, India focusing on Search Marketing Strategies featuring five international search leaders will share, discuss, advice on Search Marketing strategies including SEO, PPC, Social Commerce, Mobile Marketing, Local, International, Affiliate marketing, Analytics and more by keynotes, panel discussion, lunch and dinner network. Meet , network and learn from more than 400 search marketers and leaders

About Online Marketing Enthusiast Community (OME )

OME – The Community of Online Marketing Enthusiasts is a community  of passionate online marketers whose expertise spans several areas like- Search engine optimization (SEO), Social Media, Search Engine Marketing (SEM), Affiliate marketing, Analytic, Content and much more in Bangalore.

This group of Online Marketing Enthusiasts convenes to share and learn from industry experts in Online Marketing. OME has shared its members’ expertise with several businesses and corporates and entrepreneurs through a monthly meet up in IIM Bangalore, initiative as a part of which, the specialists come together every month in Bangalore (India), share their expertise and online marketing best practices with the community and the public through educating and helping the participants.

Please visit our website to know more: http://omecommunity.org/

About Web Marketing Academy

Web Marketing Academy is a academy in Bangalore bringing you Web Marketing Training, Certification  and Consulting to Online Marketing Executives, students, Corporates, in house web marketing training in India including SEO, PPC, Social Media, Affiliate marketing, Analytics and more . Please visit our website to know more: http://webmarketingacademy.in

Who should attend SMS India?

I have created a Social Networking sites for Fishing lovers in India. You can create your forum and talk about anything related to Fishing, I dont see many Forum in India about Fishing, Come share your expereince and comment on what others say

http://bangalorefishingclub.ning.com/

 How Search Engine Works Today and How Search Engines Rank Websites
By Suresh Babu

SEO aka Search Engine Optimization is a process of having a website come up higher in the search results when you search with a query or keyword. There are crawler based search engines like Google and Human based directories

Now lets see how a Crawler based search engine works

Crawlers or Spiders are automated robots that crawls the web constantly to find new websites and links. The spiders visit the site whenever there is a new site is built and online. Depending on the popularity and recency of the update of your site, the crawlers visits the site. The more fresh content a site has, the more often the crawler will visit the site, what does this mean to you? Well if you have a website for a while or may be a new site, it is very important for you to update the site often, this does not necesssarily mean that you have to change the look and redesign the site often, it means that you have to have fresh content or the copy or the message which you are conveying to the visitors.

How can you add content?

You can add content if you have a press release or add more pages, give related articles, if there is something new with your company add that in your site, Create a seperate page for news, artciles, blogs and resources, keep posting new and interested articles and writing there in those pages, add links to your site, point to trusted sites, get links from trusted sites.

Lets say if you are expert in your field, write articles and post those articles in the site. There are tons of ways to add fresh content to your site. This allows the spiders to visit your site more often because the spiders can understand that your site is updated often.

For example: If you have a website for Bad Credit Mortgages in Sarasota Florida. you can talk and write articles about Bad Credit, Mortgages, Sarasota and a combination of all of these as well and post an article ans tell the visitors how to apply for Mortgages and to people with Bad Credit to How to Apply for Mortgages in Sarasota Florida.

Now once the crawlers relialzes that your site is updated often, it will visit your site often and now it know and what the spiders do is, It takes a snap shot of your website, it crawls your website remember it will only crawl if you allow the crawlers to crawl your site, you can also restrict the crawlers not to visit your site, So once you have the crawlers visit your site, it looks at your Page Title, Description, HTML tags and then it stores in the database. Now whenever some search for that keyword, it goes back to the index, (the place where it stores the sites in alphabetic order) and looks at the most relevant site using algorithm or formulas such as Keyword in the Title, Description, Copy a good Meta tag, Good links from and to other trusted sites. Freshness and all other formulas and then list the results.

So when we search for something like Sarasota Mortgage for People with Bad Credit or XYZ the crawlers are not giving you live websites, but takes it from the database. So if you consider a good ranking result, first your site need to be crawled by the spiders.

In the part 2 of this article I will post more about ranking methods and formulas.

Until then have a great day.

Sarasota SEO,Search Engine Optimization tips,Expert SEO Sarasota,online Marketing Sarasota,Search

For more info: please visit: http://sarasotapodcast.wordpress.com

Article Source: http://EzineArticles.com/?expert=Suresh_Babu
http://EzineArticles.com/?How-Search-Engine-Works-Today-and-How-Search-Engines-Rank-Websites-&id=479055

Since I am in Ooty Right now, Planning to get a Property in Ooty, Ketti, The Nilgiris. Interesting to see How Real Estate in Ooty using WordPress to promote their properties. Ooty is like a Village

Going to Bar Camp Bangalore, first time attending this, I am sure there will be a lot of questions about SEO, Real Estate and more.

I will be happy to discuss all abour SEO, Search Engine Optimization In India, Bangalore, Ooty , The Nilgiris

looking forward for it

Make a site with a clear hierarchy and text links, Offer a site map, Describe your content,includes keywords within the site,Have a Title, description and alt tags,check for correct HTML and goes on and on.

Pay Per Click campaign on the other hand is an advertising method used to make your website visible in the top or on the right side of the search engine listings saying sponsored results. You have to bid on the keywords you want your site to be visible and obviously you have to pay the search engines to have your website listed in the results.

I was in a conference and even in a lot of seminars, people ask me all the time, Which one should I choose for my website? Organic SEO or Pay per Click. Keeping that in mind, I am writing this article. Hope this helps. If you really want to promote your website you should have a combination of SEO, Pay per Click, Offline advertising, Email marketing, directory listing and of course word of mouth as well so that you are not missing anyone.

Now If you have some budget and if you like to see immediate results, then Pay per Click is one of the fastest and easiest way to market your website. why? because, once you set up the campaign, you can see the results in less than a day in most search engines. And another advantage of this is you can test without spending a lot of money and see which gives you the best results and stick to that. So for fast, immediate results pay per click works well.

 Lets look at some of the advantages of Organic SEO

1. According to some studies and practicality, not all visitors click on the sponsored listing, the reason may be lack of trust, not everyone trust the sponsored results website, since a lot of website owners misuse this method.
2. Even thou it might take a while to show up in the organic results, it is worth doing organic seo, this method is for long term, once your website achieves a place you can maintain. So organic SEO is for long term.
3. Everyday millions of visitors are constantly looking for information and products, so it important for your website to show up in the results
4. Search engines can drive extreme traffic to your website
5. If followed the guidelines the organic SEO can be done in house without additional cost(the person should be knowledgeable to do this)
6. Visitors value the organic search results than pay per click results.

Lets look at some of the advantages of Sponsored results

1. Immediate results as fast as in a day you can see results
2. Best way to test your marketing campaign.
3. Easy to set up
4. Low budget and you can be in control of your budget. If you like to spend only $ 10.00 a month, you can still budget it
5. You pay only if the visitors click on your website.
6. Multiple campaign can be set up to test
7. Customized messages can be delivered
8. A little bit of creativity and marketing pitch, you can drive a lot of traffic.
9. You can drive traffic to a particular page within your website

These are some of the advantages, it is up to you to choose which one suits your business model. And always a combination of all means of marketing will work the best.

For more tips, articles visit Internet Marketing Blog

Suresh